Branding and Identity

A popular retail shopping center located in a predominantly young, latino community needed flyers to be generated each month showcasing coupon discounts offered by the center's retailers. Each month carried a different holiday or event theme, yet needed brand consistency for each press run.

The owner's previous website was a dated and rather unappealing HTML-driven website with little modern functionality. With the expansion of the networking group, the new website needed to supply members with a respository for membership information displayed only to active memebers. Additional needs included display of each member's headshot, professional biography, and contact information

Looking for something different for their new contemporary furniture line, this retailer's challenge was to create a product line sheet that would be outside traditional furniture collateral. Using the owner's existing bright color palette and incorporating the ambience of linear design that matches their retail store displays, the piece became a real winner.

Previously, the shopping center client had little in the way of a brand identity. Looking to put forth a fun image that is also inviting to the surrounding, predominantly younger latino community, a palette of colorful warm tones and elements was incorporated into the new signage and other forms of collateral.

"It has to be different. It has to be edgy. It has to be bold." - These were the only instructions from the owner for his new website hosting business.  He wanted a flat design so that it could stand out amongst the overpopulated sea of  logos using gradients in their design.

The owner of a new, popular and plush spa added their own signature line of body and bath products sold and used with female clients. The owner wanted containers that created a calm and soothing visual presence, yet had an element of femine contemporary.

FIVE created several newsletter publications custom tailored for various corporations and retail shopping center clients.  Each project considered the owner's existing brand, issue content, and product or event photography processing.  Content was created and/or edited to ensure reader engagement. In some cases, the entire piece had to be created, reviewed and put into production

When an internationally renowned classical music artist needed a new website, he was specific in his requests. The site should be masculine, contemporary, somewhat "edgy," easy to navigate, provide upcoming concert event information, guest speaker appearance information, and where relevant, ticket purchase for the event. Using a predominantly monochromatic palette with a golden yellow as

Various signage projects created for countless retail shopping center clients. Projects ranged from step and repeats for public events to shopping center maps used in location directory kiosks as well as individual event signage. The applications could be displayed within the interiors of store windows to hanging from the mall patron walkway overhangs. Furthermore,

Branding and Identity for a theatre company's seasonal offerings.  Original illustration was created for each theatre production that could be leveraged into various vehicles such as posters, production program covers, newspaper,digital ad artwork, and environmental signage.