Branding & Identity

A popular retail shopping center located in a predominantly young, latino community needed flyers to be generated each month showcasing coupon discounts offered by the center's retailers. Each month carried a different holiday or event theme, yet needed brand consistency for each press run.

A developer seeking to capture the genuine essence of their commercial real estate ventures, this prospectus was also transitioned into slide presentations for use with prospects.

Previously, the shopping center client had little in the way of a brand identity. Looking to put forth a fun image that is also inviting to the surrounding, predominantly younger latino community, a palette of colorful warm tones and elements was incorporated into the new signage and other forms of collateral.

The owner of a new, popular and plush spa added their own signature line of body and bath products sold and used with female clients. The owner wanted containers that created a calm and soothing visual presence, yet had an element of femine contemporary.

FIVE created several newsletter publications custom tailored for various corporations and retail shopping center clients.  Each project considered the owner's existing brand, issue content, and product or event photography processing.  Content was created and/or edited to ensure reader engagement. In some cases, the entire piece had to be created, reviewed and put into production

When an internationally renowned classical music artist needed a new website, he was specific in his requests. The site should be masculine, contemporary, somewhat "edgy," easy to navigate, provide upcoming concert event information, guest speaker appearance information, and where relevant, ticket purchase for the event. Using a predominantly monochromatic palette with a golden yellow as

Branding and Identity for a theatre company's seasonal offerings.  Original illustration was created for each theatre production that could be leveraged into various vehicles such as posters, production program covers, newspaper,digital ad artwork, and environmental signage.

Business cards created for commercial interiors designer who wanted to present a somewhat "retro-industrial" look to his brand.  Front and back of business card shown for each approach.

Flyers, posters and newspaper sticker ads created to promote a shopping center's special event.

The owner, a manufacturer was looking for something that would showcase their product in a "sexier" way.  Project included commercial photography and subsequent image editing/enhancement.