Retail Identity

A popular retail shopping center located in a predominantly young, latino community needed flyers to be generated each month showcasing coupon discounts offered by the center's retailers. Each month carried a different holiday or event theme, yet needed brand consistency for each press run.

The owner of a new, popular and plush spa added their own signature line of body and bath products sold and used with female clients. The owner wanted containers that created a calm and soothing visual presence, yet had an element of femine contemporary.

FIVE created several newsletter publications custom tailored for various corporations and retail shopping center clients.  Each project considered the owner's existing brand, issue content, and product or event photography processing.  Content was created and/or edited to ensure reader engagement. In some cases, the entire piece had to be created, reviewed and put into production

Various signage projects created for countless retail shopping center clients. Projects ranged from step and repeats for public events to shopping center maps used in location directory kiosks as well as individual event signage. The applications could be displayed within the interiors of store windows to hanging from the mall patron walkway overhangs. Furthermore,

Window poster and counter card (done as a table tent) for nonprofit organization.  Items were distributed to local businesses and dining establishments as a way to encourage donations to be matched by the nonprofit to worthy charities.

Flyers, posters and newspaper sticker ads created to promote a shopping center's special event.