five june 2022 blog hero the coffee the code and the creative

June 15, 2022


Most often, I author email campaigns based on what the studio clients request for the latest information. However, this mail is about an entity I believe you will enjoy learning about.

Several years ago, I ran into a colleague I had met through a local business networking group. At that time, he was just launching his realtor practice and I was about 6 or 7 years into my own marketing and branding studio endeavor. His name is Kevin Atto, and he leads Fire Up. He, being of the incredibly persuasive type, it was not long before he convinced me to attend one of their regular network meetings and try it.

What I discovered was a business group that was unlike other networking groups in which I participated. More relaxed, more informative, and more enthused professionals. I jumped ship from the existing networking group to join Fire Up. Here are some of the key reasons:

  1. First and foremost, its raison d’être is never intended to be a lead generations and exchange group. This tends to be a trigger point of nervousness for some folks who are under pressure to always hunt down a viable lead to meet their networking group’s required quota. (SIDE NOTE: If your business is currently not getting enough customer traffic, then you and I should chat about FIVE and its provision of tailored solutions and services!)
  2. FIRE UP exists to strengthen the relationships between its members. It is through the strength of the relationship that it becomes second nature to pass along business tips and leads to your fellow members without the pressure of meeting a monthly/quarterly lead quota.
  3. Its meeting location is at a speakeasy tucked in the back of a popular neighborhood eatery and cantina called “Baja Betty’s.” To say the customers and staff are lively and colorful, would be a masterpiece of understatement. However, Betty’s Team is first-rate, and before long, they know your name and your dining preferences. They have been phenomenally generous to Fire Up in allowing us to use their speakeasy room to conduct our weekly meetings. Parking is generous in the neighborhood, so never worry about automobile logistics. Your only requirement is to purchase a beverage, food item or combination of both from the restaurant during the meeting.
  4. Weekly sessions are on Tuesday afternoons at 5pm. This makes it easy for members to attend right after their typical workday ends and before the rush hour traffic on the freeways beings. The holiday exemption calendar is generous, so the obligation on the members is more relaxed than in other networking groups.
  5. Joining Fire Up is financially attractive compared to other long-standing networking groups. While other groups charge $400 USD or more for an annual fee, plus other ancillary events or service fees, Fire Up only charges members a $250 USD one-time membership fee. Otherwise, once you become a member, the cost is simply $5 USD per trimester.
  6. To join our merry clan of professionals, a candidate would have to go through attending a pair of meetings to meet the existing members, plus a one-on-one interview with our group leader. Once you have accomplished the two meetings and interview, a vote is case amongst the members. It requires a unanimous vote of “yes” by all members to be accepted.
  7. Let’s face it: The members are all loveable and nice folks. It’s fun to attend Fire Up meetings.

And who doesn’t want to build a business while smiling at the same time?

If you would like to know more about Fire Up and its cornucopia of opportunities for strengthening your business portfolio of leads and skills, feel free to reach out to me at FIVE.