A popular retail shopping center located in a predominantly young, latino community needed flyers to be generated each month showcasing coupon discounts offered by the center's retailers. Each month carried a different holiday or event theme, yet needed brand consistency for each press run.
Looking for something different for their new contemporary furniture line, this retailer's challenge was to create a product line sheet that would be outside traditional furniture collateral. Using the owner's existing bright color palette and incorporating the ambience of linear design that matches their retail store displays, the piece became a real winner.
CHALLENGE: To create a visual display that invokes the solemnity of having lost a loved one of Latin heritage to AIDS. Placing a single candle in the middle of darkness emblazoned with the much revered Virgen de Guadalupe icon conveys much with spare. The vector artwork required the perfect balance of light from the flame
Previously, the shopping center client had little in the way of a brand identity. Looking to put forth a fun image that is also inviting to the surrounding, predominantly younger latino community, a palette of colorful warm tones and elements was incorporated into the new signage and other forms of collateral.
A project for the City of San Diego to promote responsible recycling of compact fluorescent light bulbs to locations throughout the city.
The owner of a new, popular and plush spa added their own signature line of body and bath products sold and used with female clients. The owner wanted containers that created a calm and soothing visual presence, yet had an element of femine contemporary.
FIVE created several newsletter publications custom tailored for various corporations and retail shopping center clients. Each project considered the owner's existing brand, issue content, and product or event photography processing. Content was created and/or edited to ensure reader engagement. In some cases, the entire piece had to be created, reviewed and put into production